Microsoft unveils details of London flagship store

This first physical retail store for Microsoft in the U.K. will open to the general public on July 11, joining other world-class Microsoft Store locations all over the world, including flagships in New York and Sydney and stores across the U.S., Canada and Puerto Rico and online in more than 190 countries.

This store is the latest step in our almost 40-year investment in the U.K., including recently doubling the size of Microsoft’s Azure regions to help more organizations digitally transform. We’re also committed to supporting the growth of digital skills in the U.K. in partnership with computing education and youth communities.

The flagship Microsoft Store in London will be located on Oxford Circus and covers 21,932 square feet over three floors. It will feature an Answer Desk, offering a dedicated area for customers to get tech support, trainings, repairs and advice from trusted advisors on Microsoft products and services, no matter where the device was purchased, the brand or operating system. A community theater, a space for tech, coding and STEM learning, will run free, year-round workshops and programs for customers. So if you are a business owner looking for the latest tech to grow your business, a gamer who wants to join a community or show your skills in a tournament, a student wanting to brush up on coding or a teacher looking to bring Minecraft alive in the classroom, customers of all ages and abilities will be able to learn and develop their digital skills.

Those who work, live, shop in or visit the U.K. will also be able to test and experience the latest technology, products and services from Microsoft and its partners. Interactive zones, surrounded by immersive video walls running throughout the store will make this the best place to get hands-on with Surface, Windows, Office, Xbox and PC gaming, HoloLens mixed-reality and more.

The site also adds to the growing list of innovative facilities Microsoft runs in the region, including three gaming studios, the start-up hub Reactor London and the global center of excellence for the development of artificial intelligence and other computing disciplines in the Microsoft Research Lab in Cambridge.

Designed to build connections with the local community, customers and businesses, this store represents a unique way to deliver on our mission to empower every person and organization on the planet to achieve more. A flagship store in London has long been part of our vision for our physical and digital store presence, and this opening represents another step in our journey to meet our customers – from consumers to businesses – wherever they are and deepen our connection with them. London is one of the world’s most exciting shopping destinations, and we look forward to empowering customers to explore all that is possible with Microsoft.

For more information and to keep up to date with the latest information on the U.K. store opening, please follow us @MicrosoftStoreUK on Instagram and Facebook and visit us online at www.microsoft.com.

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